In an era of accelerating change across sports media, fan engagement, and digital platforms, this session, hosted by Football Australia, with special guests, dives into how football rights holders and clubs are reimagining the commercial ecosystem through strategic transformation and technology.

Join us as we explore how technology is driving growth, improving accessibility, and creating new value for partners and fans alike.

Featured Topics:

• Evolving Media Rights & Audience Value: How governing bodies are leveraging data-driven insights and modern distribution strategies to grow viewership and deepen audience engagement, creating increased value for all rightsholders and stakeholders.
• Technology as an Enabler for Inclusivity: A strategic discussion on using technology to expand football's reach and accessibility – a necessary element for unlocking true long-term value in future rights agreements.
• The Business of Transformation: Key lessons on how to successfully implement new tech strategies, foster a culture of continuous improvement, and embed an Innovation Lab approach to drive business success.

This session will include input from:
Dave Edwards - FA
Oliver Walker-Peel - IFCPF
Ben Simpson - PSG
Arnold and Guillaume Castillo - au.ballerz
Thea Salter - LIGR
Sam Henderson - IMG Arena